Plan, design, and execute growth marketing initiatives in Equipment category
Collaborate with teams to deliver high-impact marketing campaigns
Develop vision for successful campaign architecture and reporting
Lead growth marketing initiatives including ad development and media optimization
Partner with content team to develop educational content
Ensure timely and relevant reporting on campaigns
Support sales enablement through campaign strategy presentations

5 to 7+ years of increasing responsibility in applicable professional experience
3+ years’ experience in digital marketing strategy and implementation in B2B or B2C environment
Strong knowledge of digital marketing and marketing automation
Expertise in creating customer journeys online
Experience with digital media strategy and campaigns for lead generation
Ability to coordinate creation of digital content (email campaigns, ads, web, PPC)
Experience in developing and executing social media, webinar, and nurture campaigns
Strong analytical skills and knowledge of web metrics and digital analytics
Project management skills and attention to detail
Collaborative skills at multiple organization levels

Senior Marketing Specialist, Equipment

Key skills