Key skills
AnalyticsCommunication
About this role
Role Overview
- Define and execute the GTM and analytics strategy across all SE websites
- Standardize tagging and data layer implementations across platforms
- Implement and maintain client-side and server-side tagging solutions
- Own data quality, governance, and validation for analytics implementations
- Provide expert technical input and effort estimation for tracking requirements
- Drive the product analytics roadmap and ensure timely execution
- Debug and resolve analytics and tagging issues across environments
- Implement GA/GTM on complex, high-traffic projects following best practices
- Manage access, certification, and admin governance for analytics tools
- Collaborate with GA vendors to raise, track, and validate bugs
Requirements
- Total experience of 9+ years
- Strong expertise in Google Analytics (GA/GA4), GA360, and Google Tag Manager (GTM)
- Hands-on experience defining and executing GTM strategies across multiple websites
- Experience with server-side tagging and modern data collection architectures
- Strong understanding of data layers, tagging frameworks, and data quality validation
- Ability to provide technical estimates and solution design for business requirements
- Proven experience debugging data accuracy, tagging, and tracking issues
- Experience managing certifications, access control, and admin roles in GA/GTM
- Experience working with external GA vendors for bug tracking and validation
- Strong analytical, problem-solving, and stakeholder communication skills