Lead the development and implementation of sales strategies to achieve sponsorship revenue goals
Lead the identification and prioritization potential sponsors based on their fit with Formula One
Build and maintain strong relationships internally and externally by providing excellent customer service and communication.
Lead the negotiation of sponsorship contracts and ensure all terms are clearly defined and agreed by all parties
Lead the creation of custom sponsorship proposals and presentations that are tailored to the sponsor’s needs and interests
Work with the research and BI teams to understand market trends and competitor activity to ensure the potential for revenue acquisition is maximized
Leverage an existing network, relationships, as well as cold outreach to connect with decision makers at key brands and agencies
Work with internal stakeholders to ensure a collaborative sales process, timely reporting where relevant
Engage in weekly team meetings and support Legends senior-level stakeholders by providing routine sales updates

Degree in Business, Management, Sales, or Marketing, or equivalent, required – MBA preferred
Fluency in English is essential. Additional fluency in another European language, particularly German, will be seen as an advantage
Ten (10) plus years of high-value sponsorship sales experience, ideally in the sports industry
A proven track record and excellence in pitching, negotiating, and closing high-value sponsorship agreements, in addition to exceeding sales targets
Adept in sales pipeline management, reporting and leveraging CRM tools (i.e. Salesforce)
A strong network and relationships with potential sponsors
Excellent communication and negotiation skills
Strong interpersonal, relationship building and leadership abilities
Knowledge of industry trends and best practices
Analytical mindset for identifying sponsor needs and ROI for all stakeholders
International outlook and ability to work in fast paced environment with diverse cultures

Director, Partnership Sales

Key skills