Produce standout social-first content for National Rail and Railcard channels.
Deliver always-on activity and support major campaigns.
Use insights to optimise performance and inspire travel by train.
Spot trends and manage content calendars for smooth delivery.
Collaborate with teams to align social activity with wider marketing objectives.

Creative, proactive, and data-driven mindset.
Experience in creating engaging social-first content (copy, visuals, and short-form video).
Familiarity with social media platforms like Facebook, Instagram, TikTok, and YouTube.
Ability to use insights and analytics to optimise content performance.
Strong collaboration skills with internal teams and external agencies.
Track record of managing content calendars and ensuring smooth channel delivery.

75% off rail travel for personal and family use, plus international rail discounts.
30 Days annual leave (plus buy/sell options and additional leave for key life events)
Season ticket loan for commuting costs.
Enhanced family leave – 30 weeks full pay for maternity, adoption, surrogacy, and shared parental leave.
Pension scheme – up to 11.58% employer contribution.
Private medical insurance including mental health and specialist care.
Discounted gym membership and access to wellbeing programmes.

Social Media Executive

Key skills