You are responsible for the strategic and operational management of the entire Amazon marketing funnel, with a particular focus on managing, optimizing and scaling Amazon DSP campaigns across national and international marketplaces
You plan, create and optimize programmatic campaigns via Amazon DSP, including audience conception, frequency strategies, inventory selection and creative testing — including Prime Video and Fire TV campaigns
You manage all relevant campaign processes operationally, from budget allocation and bid optimizations to the setup and analysis of retail media and programmatic placements, including the aforementioned Prime Video and Fire TV placements
You conduct detailed performance and attribution analyses, using data from the Amazon Marketing Cloud (AMC) in particular to derive precise insights across the customer journey
You develop data-driven recommendations for cross-channel media and funnel strategies and present them confidently to internal and external stakeholders
You use tools such as PACVUE to monitor, automate and optimize campaigns efficiently
You create structured reporting and dashboards, implement complex data models in Excel (including PivotTables) and ensure the continuous development of DSP and AMC setups

You hold a degree in Marketing, Business Informatics, Data Analytics or a comparable qualification
You have at least 3–5 years of experience in Amazon Advertising, including at least 1–2 years of demonstrable hands-on experience managing Amazon DSP campaigns
You have solid knowledge of the Amazon Marketing Cloud (AMC), including interpretation of query results and producing your own analyses
You are proficient with tools such as PACVUE, AMC dashboards, DSP Bulk Sheets or comparable platforms
You possess very strong analytical skills, a high affinity for numbers and experience working with complex campaign and data structures
You have experience in stakeholder management and in presenting insights and strategies to the appropriate audience
You work in a structured and independent manner and have an interest in programmatic advertising, retail media and data-driven marketing
You are business-fluent in German and English

Advertising Manager – DSP

Key skills