About this role

Analyze gaming economy health and player behavior to identify revenue optimization opportunities
Partner with CRM teams to design, track, and analyze campaigns, building player segmentation models to maximize lifetime value
Develop advanced Tableau and Looker dashboards plus automated reports for real-time player lifecycle visibility
Translate data science models into actionable monetization solutions for leadership
Validate features via A/B testing and statistical analysis to champion a testing culture
Forecast impacts of gamification features on engagement and spend, then measure results

Gaming industry experience in BI/data analysis for monetization, gamification, or CRM analytics
Proven support for CRM teams on reporting and lifecycle strategies
Advanced SQL for large-scale data, plus Tableau, Looker, or Power BI visualization skills
Knowledge of player behavior, virtual economies, and gamification mechanics
Strong communication to deliver clear recommendations to non-technical stakeholders
Proactive problem-solving for trends and data integrity

CRM BI Analyst

Key skills