Senior Strategic Development Representative, SDR

Role Overview

• Own strategic pipeline development for a defined portfolio of target biopharma accounts — accountable for sourcing and qualifying opportunities that convert to revenue.
• Develop and execute account-based engagement strategies using multi-threaded outreach to penetrate complex organizations and engage multiple stakeholders across buying committees.
• Partner with Account Directors, and ABM/marketing teams to co-develop and execute coordinated account plans aligned to territory priorities and partnership objectives.
• Conduct deep account research to map organizational structures, identify key decision-makers and influencers, and uncover strategic entry points across relevant Biopharma companies.
• Design and deliver personalized, account-specific outreach sequences via phone, email, LinkedIn, and other channels
• prioritizing relevance, timing, and stakeholder context over volume.
• Define and execute entry strategies for target accounts, identifying the most effective pathways to engage priority stakeholders and initiate commercial conversations.
• Source and qualify opportunities against strategic account criteria, applying judgment and experience to assess fit, urgency, and deal potential.
• Maintain rigorous pipeline hygiene and CRM discipline in Salesforce
• accurately tracking lead, contact, and account engagement, opportunity stages, and pipeline progression.
• Collaborate with marketing to leverage ABM campaigns, targeted content, events, and intent signals as part of integrated account engagement motions.
• Contribute strategic insights from account interactions to refine targeting, messaging, account segmentation, and go-to-market strategy.
• Stay current on GeneDx's product portfolio, competitive landscape, industry trends, and relevant guidelines to deliver compelling, consultative value propositions to sophisticated buyers.
• Serve as a subject matter resource on account-based selling best practices, helping to elevate the SDR function and eventually mentor junior team members.

Requirements

• Bachelor's degree required, ideally in Business, Life Sciences, or a related field.
• 3-5+ years of experience in sales development, inside sales, business development, or strategic account development
• experience in biopharma, RWD, or life sciences, strongly preferred
• with demonstrated experience in strategic or account-based selling motions
• Proven track record of building pipeline through account-based engagement and strategic outreach (not solely high-volume activity).
• Experience working with or selling into biopharma or complex enterprise accounts with long sales cycles.
• Strong account research, stakeholder mapping, and multi-threaded engagement skills
• comfortable navigating complex organizational structures.
• Excellent written and verbal communication skills with the ability to craft personalized, consultative messaging for senior-level stakeholders.
• Proficiency with Salesforce and familiarity with ABM platforms, sales engagement tools (e.g., Outreach), and intent data sources.
• Demonstrated ability to work cross-functionally with sales, marketing, and partnerships teams.
• Self-motivated, intellectually curious, and strategic
• brings a problem-solving mindset to account engagement.
• Passion for making a difference in patient care through cutting-edge genetic testing.

Benefits

• Paid Time Off (PTO)
• Health, Dental, Vision and Life insurance
• 401k Retirement Savings Plan
• Employee Discounts
• Voluntary benefits