Conduct franchise sales primarily outside the office, meeting potential franchisees at their locations, industry events, and networking functions.
Spend at least 50% of working hours conducting in-person sales activities away from the company’s office, including travel within assigned territories.
Identify and target prospective franchisees through various channels such as networking, referrals, cold outreach, and direct field sales.
Present and sell franchise opportunities at off-site locations through meetings, presentations, and industry events.
Qualify leads by assessing financial capability, business experience, and alignment with franchise values and objectives.
Address inquiries, provide in-depth franchise information, and overcome objections to drive sales.
Guide qualified prospects through the franchise acquisition process, including application, due diligence, and contractual agreements.
Maintain strong relationships with potential and existing franchisees, ensuring continued engagement.
Utilize CRM software to document field activities, sales interactions, and progress in the pipeline.
Prepare sales reports tracking lead conversion rates, revenue, and key performance metrics.
Collaborate with internal teams to ensure seamless onboarding for new franchisees.
Stay informed on franchise regulations and industry trends to effectively educate and advise prospects.

Minimum of two years of outside sales experience with proven results, preferably in franchise sales or recruitment.
Experience conducting in-person sales meetings and managing an independent sales territory.
Experience with cold calling, lead generation, and building new customer relationships.
Understanding of franchising laws and regulations or willingness to learn.
Ability to analyze financial data to assess potential franchisee qualifications.
Proficiency in CRM software, Microsoft Office Suite, and virtual sales tools.
Proven track record of meeting or exceeding sales targets.

Franchise Sales Associate

Key skills