Sales Development Representative

Role Overview

• Own the end-to-end outbound prospecting process, from identifying target accounts to initiating first contact and nurturing early-stage conversations
• Conduct high-volume outreach through multiple channels (cold calls, email campaigns, LinkedIn, and other platforms) while maintaining quality engagement
• Research and identify potential clients, key decision-makers, and relevant business opportunities within target markets
• Qualify inbound and outbound leads by understanding their needs, challenges, and level of interest to determine fit
• Initiate meaningful conversations that uncover pain points and position the business as a potential solution
• Confidently handle objections, gatekeepers, and rejections while maintaining professionalism and persistence
• Book high-quality meetings and discovery calls for the sales team, ensuring prospects are well-qualified and properly briefed
• Build and manage a consistent pipeline of leads and opportunities to support ongoing sales efforts
• Track, update, and maintain accurate records of all outreach, conversations, and lead statuses in CRM or tracking tools
• Collaborate closely with the sales team to align on target profiles, messaging, and campaign strategies
• Continuously test and improve outreach messaging, scripts, and strategies to increase response and conversion rates
• Meet and exceed key performance metrics such as call volume, response rates, meetings booked, and qualified opportunities
• Stay organised and manage time effectively to balance outreach, follow-ups, and administrative tasks
• Proactively identify new channels, approaches, or ideas to improve lead qualification, nurture, and overall sales performance

Requirements

• Proven experience in a Sales Development, Lead qualification, or similar role
• Strong written and verbal English communication skills
• Confidence in handling objections and navigating sales conversations
• Experience working across multiple outreach channels (calls, email, LinkedIn, etc.)
• Strong ability to qualify leads effectively
• Goal-oriented with a proactive and driven mindset
• Ability to work independently in a remote environment
• Strong organisational and time management skills