Graphic Designer

Role Overview

• Collaborate with the marketing team to develop and produce eye-catching graphics across platforms including landing pages, blog imagery, social media, infographics, CRM, and ad creatives for marketing campaigns that align with company goals and branding.
• Utilize AI to create photo realistic product renderings, ads, and deliverables that would result in efficient paid media spend.
• Enhance the user experience and conversion rates by creating engaging visuals, infographics, and illustrations for blog posts, articles, and landing pages.
• Boost customer engagement and retention with captivating imagery for email marketing campaigns and personalized content for LCM.
• Optimize infographics and visual assets for web use, ensuring consistency across WordPress websites and marketing materials.
• Present complex information in an easily digestible manner to key stakeholders through data visualization techniques.
• Maintain fresh and engaging content by experimenting with different formats and styles, tracking success metrics for creative to duplicate and scale across platforms.
• Work closely with Senior Director of Growth, Director of Brand & Communications and Senior Brand Designer to create ad creatives on an ongoing basis to identify high-performing visuals and adjust as needed.
• Create animated GIFs, dynamic videos, and other short-form visual content that can be used across digital platforms, and update and maintain a library of reusable visual assets.
• Stay up to date on current design trends to innovate in visual storytelling .
• Collaborate with cross-functional teams made up of internal and external personnel to ensure visual content aligns with overall brand strategy.

Requirements

• 3-5 Years of experience in graphic design, specifically in marketing design
• Experience in Digital Health Space
• Proficient in using visualization tools such as Photoshop, Illustrator, InDesign, and After Effects
• Experience with design and animation software such as Figma or other similar tools
• Understanding of HTML/CSS to design landing pages
• Proven and successful track record in creating and optimizing ad creatives for various platforms (e.g., Facebook, Instagram, Google Ads).
• Innovative content creation mindset
• Strong Portfolio showcasing a range of marketing specific design work, including ad creatives, infographics, and animated content
• Excellent communication and collaboration skills
• Proficient at leveraging AI tools to create product and lifestyle imagery.

Tech Stack

• WordPress