Events and Content Producer

Role Overview

• Partner with Marketing Managers across divisions to understand event topics, goals, and key takeaways — then shape those inputs into engaging, audience-first event experiences
• Translate rough concepts into well-structured events with a clear narrative arc, a compelling format, and a delivery that feels polished and purposeful — not a slide deck read aloud
• Own the presenter and speaker experience: coach participants on delivery, flow, and engagement so every event feels confident and professional on screen
• Manage all technical execution and run-of-show logistics across platforms (Zoom, Wistia, ON24, or similar)
• Design event assets including presentation visuals and supporting materials that reinforce the story — not just house the content
• Ensure every event is structured to generate high-quality, reusable content for repurposing across channels
• Treat every event, interview, and customer conversation as raw material — consistently converting source content into video clips, social posts, email copy, blog drafts, and sales enablement materials
• Edit and produce short-form and mid-form video content with strong motion elements (text overlays, transitions, basic animation) that earn attention without overdoing it
• Build and maintain an organized library of reusable content accessible to marketing and sales — think in systems, not just deliverables
• Maintain a consistent flow of content across channels without waiting for direction
• Own end-to-end execution of a handful of in-person events per year (trade shows, industry conferences, or branded experiences)
• Manage all logistics, including booth coordination, vendor communication, shipping, and on-site setup
• Ensure booth design, materials, and brand presentation are polished, cohesive, and industry-leading — not an afterthought
• Partner with Marketing Managers on goals and audience strategy while owning the execution and on-site experience
• Capture content opportunities at in-person events for repurposing across digital channels
• Work closely with the demand generation team to ensure event programming and content output align with active campaigns, ICP targeting, and buyer persona strategy
• Develop a strong understanding of the buyer journey so that content and events speak to the right audience at the right stage
• Collaborate with demand gen on content timing and sequencing to maximize campaign impact
• Work in close partnership with the content team across messaging, tone, and content strategy
• Collaborate with marketing, sales, and subject matter experts to surface insights worth turning into content
• Work with the design team to maintain visual and brand consistency across all outputs

Requirements

• 3–6+ years of experience in a marketing role with a strong virtual and in-person events and content production component — candidates from pure production or agency backgrounds without B2B marketing experience are unlikely to be the right fit
• Demonstrated understanding of demand generation, buyer personas, and the B2B buyer journey
• Proven track record owning virtual and in-person event programs
• Solid video editing skills with experience producing social-first, short-form content (Adobe Premiere Pro, Final Cut Pro, or similar)
• Ability to create motion elements such as text overlays, basic animation, and transitions (After Effects, Adobe Express, or similar)
• Working proficiency in design tools (Canva, Adobe Creative Suite) for event graphics and marketing assets
• Experience with virtual event platforms (Zoom Webinars, Wistia, ON24, or equivalent)
• Strong writing skills — able to draft social posts, email copy, blog summaries, and scripts with clarity and voice
• Strong storytelling instincts — able to find and shape the narrative in raw, unscripted content
• Highly organized with the ability to manage multiple events and content workstreams simultaneously