Own performance across one or more lifecycle stages (e.g. onboarding, engagement, retention)
Drive measurable improvements in customer behavior and long-term value
Build and optimize lifecycle journeys across CRM and app, including onboarding flows, engagement programs, and retention interventions
Develop behavior-triggered campaigns based on real-time signals
Partner with CRM and product teams to define how lifecycle programs are executed across owned channels
Ensure alignment between CRM, app experience, and content strategy
Develop a clear roadmap of lifecycle initiatives tied to priorities
Prioritize initiatives based on impact to key metrics
Define and manage a structured testing roadmap
Run experiments across CRM, app, and market channels
Partner closely with Product, Growth, CRM, Data & Insights, E-commerce, and Customer Happiness teams

5–8+ years of experience in lifecycle marketing, retention, CRM, or growth roles
Proven ability to build and scale lifecycle programs that drive engagement, retention, and revenue
Strong understanding of how customer behavior drives long-term value
Experience working across CRM platforms (e.g. Braze)
Comfortable owning both strategy and execution—able to move from high-level thinking to detailed program design
Strong analytical mindset, with experience using data to inform decisions and measure impact
Experience working cross-functionally in a global or multi-market organization
High ownership, curiosity, and comfort operating in ambiguity
Fluent English (C1/C2), fluent in a second language (German or French) is a big plus

Senior Manager, Lifecycle Marketing – Global

Key skills