Paid Media Manager

Role Overview

• Own the end-to-end execution of paid media campaigns across platforms such as Meta, LinkedIn, Google, and emerging channels
• Translate strategy into action by building, launching, and optimizing campaigns that drive measurable performance
• Actively manage budgets, pacing, and allocations to maximize efficiency and impact
• Contribute to media strategy by shaping channel mix, audience targeting, and campaign structure
• Bring forward new ideas and opportunities, from testing emerging platforms to exploring innovative formats and partnerships
• Collaborate closely with strategy, creative, and account teams to ensure media plans are integrated and aligned with broader goals
• Communicate performance, insights, and recommendations clearly to both internal teams and clients; sharing data-informed optimizations.
• Participate in client conversations and presentations as a trusted media partner
• Stay current on platform updates, industry trends, and new opportunities to evolve our media approach
• Help lay the foundation for a scalable paid media function, with opportunities to grow into team leadership over time

Requirements

• 3 to 6 years of hands-on experience managing paid media campaigns across platforms such as Meta, LinkedIn, and Google
• Experience in healthcare, pharma, life sciences, or other regulated industries a plus
• Strong executional skills with the ability to build, launch, and optimize campaigns independently
• Experience managing budgets, pacing, and media spend with a focus on performance and efficiency
• Ability to think strategically and creatively about using media for clients
• Comfortable communicating with clients, including explaining performance and making recommendations
• Strong organizational skills with the ability to manage multiple campaigns and priorities in a fast-paced environment
• Collaborative mindset and ability to work effectively across teams
• Interest in growing into a more senior role over time, including contributing to team development and scaling media capabilities
• Experience with DSPs is a plus