Key skills
Leadership
About this role
Role Overview
- Analyze funnel performance and identify conversion bottlenecks
- Improve conversion rate, AOV, and overall funnel profitability
- Optimize offers, bundles, pricing structures, and upsell logic
- Build and improve post-purchase and upsell flows
- Review data from funnels and campaigns to understand what is working and what is hurting performance
- Run tests, implement improvements, and monitor results
- Apply strong judgment to diagnose why metrics are underperforming
- Work closely with the existing funnel team and take ownership of optimization strategy
- Contribute ideas proactively to improve both performance and process
- Potentially grow into leading or managing the funnel team over time
Requirements
- Proven experience in CRO, ideally in e-commerce
- Hands-on experience working with funnel builders such as Funnelish, ClickFunnels, or similar tools
- Strong understanding of:
- Conversion rate optimization
- AOV optimization
- Offer and pricing structure
- Upsells and post-purchase flows
- Good copy instincts or practical copywriting ability for funnel optimization
- Experience in health, beauty, or similar direct-response e-commerce niches is a strong plus
- Ability to take ownership and work with high autonomy
- Availability for some overlap with UK working hours
Benefits
- Around 20 hours per week to start
- Clear opportunity to grow into a full-time position
- Performance-based bonuses
- Direct impact on revenue and business results
- High level of ownership and autonomy
- Investment in your development through courses and training
- Opportunity to grow into a broader specialist or leadership role over time