Paid acquisition: High-velocity performance marketing across Meta, Google, LinkedIn, and YouTube
Organic search and programmatic SEO: Build content and landing page infrastructure that captures long-tail demand at scale across all three brands and customer segments
LLM optimization: Own Peek's presence in AI-generated answers
Growth loops, hacking, and experimentation: Identify and build compounding acquisition mechanisms
ABM and enterprise acquisition: Partner with sales on account-based motions for large attractions
Brand GTM playbooks: Own the go-to-market architecture for each brand
Growth reporting: CAC by channel, LTV, payback period, funnel conversion
Team: Hire, develop, and hold accountable a small, high-output growth team

7 to 12 years in growth, demand generation, or performance marketing at B2B SaaS companies
A demonstrated track record of building growth loops or compounding organic engines, not just scaling ad spend
Deep hands-on experience with programmatic SEO: templated landing pages at scale, content architecture, internal linking systems, and search intent mapping
Working knowledge of LLM optimization as an emerging discipline
High-creative-velocity paid social expertise: you have personally run programs with 30 to 50 active creatives, rapid iteration, and in-house production
Vertical video fluency: Reels, TikTok, YouTube Shorts
Strong analytical foundation: CAC by channel, blended payback, attribution models, and funnel conversion benchmarks are part of your weekly vocabulary
Experience in multi-product or post-acquisition brand environments is a significant advantage
Direct, clear communication style

Vice President of Growth

Key skills