Senior Analyst, Strategic Analytics and Finance

Role Overview

• Build and manage monthly and quarterly forecasts across marketing channels
• Partner with stakeholders to gather inputs and translate them into financial projections
• Analyze actuals vs. forecast and clearly explain variances
• Support budget tracking and allocation decisions in partnership with finance teams
• Analyze performance across growth marketing channels (e.g., search, display, affiliates, mobile)
• Identify trends, performance drivers, and optimization opportunities
• Develop clear, data-driven narratives for stakeholders and leadership
• Support recurring reporting (weekly, monthly, quarterly reviews)
• Establish and track KPIs, OKRs, and efficiency metrics across campaigns
• Monitor performance against targets and identify gaps or risks
• Support ROI analysis and attribution-related insights
• Conduct ad hoc analyses to understand business trends and drivers of variance
• Extract, analyze, and synthesize data into actionable recommendations
• Create dashboards, presentations, and executive-ready materials

Requirements

• 7+ years of experience in finance, strategic analytics, FP&A, or related roles
• Experience supporting marketing, growth, or performance-driven teams
• Strong financial forecasting, budgeting, and variance analysis experience
• Advanced proficiency in Google Sheets / Excel
• Experience working cross-functionally with finance and business stakeholders
• Strong communication skills with the ability to present insights clearly.