Responsible for the development and implementation of the strategies and tactics needed to continue to expand the use of the Renal Therapies portfolio of products by healthcare providers
Define and lead the Renal Therapies Group (RTG) business unit strategy developing the annual marketing plan in collaboration with all other relevant stakeholders
Ensure execution of the business unit strategy, applying appropriate processes, regular program reviews, definition and follow-up of appropriate dashboards/metrics
Maintain product knowledge and sales information within all product lines
Provide the leadership team regularly with sales metrics and analysis for the business unit
Lead the go-to-market strategy of new products/solutions managing the cross-functional team and execute pre-launch, launch and post-launch initiatives
Manage and continue to grow Merit Medical’s share of mind and exceptional brand recognition as a result of the leading products and services
Understand associated diseases today and tomorrow, emerging therapies and technologies, competitive activities, etc.
Lead tactics and events to engage and educate these key customer groups
Develop HCPs engagement strategies at professional society meetings and congresses
Direct the timely delivery of marketing promotional and resource materials to internal stakeholders
Oversees marketing efforts with the global team associated with new product development.
Requirements
Educational experience equivalent to a Bachelor's Degree in Marketing or related field
Work related experience equivalent to ten years, with at least five of those in marketing or product management in multi country setting
Excellent analytical and problem-solving skills
Ability to manage projects efficiently and effectively and to meet deadlines in a timely manner
Strong interpersonal and communication skills
Demonstrated computer skills preferably ppt, spreadsheets and other applicable software programs
Excellent presentation skills and the ability to prepare professional written and oral presentations and market analysis
Strong market research skills and the ability to report research findings with high degree of validity and reliability.