Content Designer – GEO, SEO

Role Overview

• Design content systems that support omnichannel delivery and machine readability
• Implement structured content using metadata, tagging, and schema markup
• Collaborate with UX, design, and engineering teams to integrate:
• Headless CMS models
• Component libraries
• Develop SEO and GEO-informed content frameworks
• Ensure content is optimised for:
• Global search visibility
• Multilingual markets
• Local relevance
• Define and implement metadata strategies, including:
• Taxonomies
• Schema.org markup
• Entity tagging
• Model and author content for LLM consumption, ensuring clarity, structure, and context
• Optimise content for visibility across AI-powered platforms (e.g. ChatGPT, Google AI Overviews, Perplexity)
• Apply principles of semantic content design and structured data to future-proof content
• Partner with analytics, research, and SEO teams to:
• Measure content performance
• Improve intent alignment
• Increase visibility across traditional and generative search
• Continuously optimise content based on insights and performance data
• Maintain documentation, governance frameworks, and scalable content models
• Ensure consistency and efficiency across content operations
• Create and manage content aligned to overall strategy
• Author and manage content within Contentful CMS

Requirements

• 7+ years’ experience in Content Design, UX Writing, or Content Strategy
• Strong expertise in SEO fundamentals and modern semantic search
• Experience working with global content (GEO) and localisation workflows
• Comfortable working with:
• Structured content
• Metadata
• Headless CMS environments
• Proven ability to design scalable content systems and patterns (not just write content)
• Strong ability to articulate content decisions and advocate for:
• User needs
• Global considerations
• Excellent cross-functional collaboration and communication skills