Building or validating GTM strategy for new product launches or market entries
Owning outbound sequences, pipeline generation, and lead qualification
Setting up and running demand generation programs (paid, content, community, or outbound)
Creating messaging frameworks, positioning documents, and ICP definitions
Instrumenting GTM with the right tools and handing off a system that runs

4+ years of hands-on GTM experience (SaaS, B2B, or growth-stage startup preferred)
Demonstrated ability to own a GTM motion end-to-end, from ICP definition to pipeline
Proficiency with at least 2–3 GTM tools (Apollo, Lemlist, HubSpot, LinkedIn Sales Navigator, Clay, etc.)
Ability to work async, communicate in writing, and operate independently
Prior freelance or consulting experience strongly preferred

Pre-scoped briefs. Clients come with budgets and context. You're not starting from zero.
NYOC (Name Your Own Commission). Set your own rate: 0-15% commission, no platform tax eating your margin.
No bidding wars. You're matched, not ranked against 50 other applicants.
PM support on every engagement. We handle the admin. You focus on the work.
Built for how you actually freelance. Short engagements, clear deliverables, repeat clients if the fit is right.

GTM Expert – Freelance

Key skills