Senior Content Specialist

Role Overview

• This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1, 1:Few, and 1:Many motions.
• Partnering closely with the Sales & Content Enablement Strategist and junior Content Developer, this individual will deliver high-quality, persona-driven content that drives engagement and pipeline growth.
• In house content development: Deep understanding of HP & competitors’ technical solution portfolio, business & target audience to translate into high performing messaging & content
• Work closely with the junior content developer to execute the creation of the content ( i.e. Folloze boards, social assets, etc )
• Agency content development: Bring the deep understanding of HP’s technical solution portfolio to efficiently & effectively project manage our 3 rd party agencies
• Autonomy to determine how projects/requests are executed based on the brief provided.
• Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects.
• Ensure campaign assets are delivered on time and aligned with activation timelines.
• Maintain content consistency and quality across all channels.
• Project manage agency-led content initiatives using Workfront or similar tools.
• Develop creative briefs and provide clear direction to internal and external partners.
• Review, edit, and approve content developed by agencies and internal contributors.
• Ensure agency outputs meet brand, messaging, and ABM personalization standards.
• Maintain and organize the team’s asset repository.
• Ensure content is version-controlled and accessible for reuse across campaigns.
• Identify opportunities to streamline content workflows and improve operational efficiency.
• Partner closely with Sales & Content Enablement Strategist, Junior Content Specialist, N A marketing team members, WW Marketing, Product marketing, and subject matter experts, External agencies.

Requirements

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave