This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1, 1:Few, and 1:Many motions.
Partnering closely with the Sales & Content Enablement Strategist and junior Content Developer, this individual will deliver high-quality, persona-driven content that drives engagement and pipeline growth.
In house content development: Deep understanding of HP & competitors’ technical solution portfolio, business & target audience to translate into high performing messaging & content
Work closely with the junior content developer to execute the creation of the content ( i.e. Folloze boards, social assets, etc )
Agency content development: Bring the deep understanding of HP’s technical solution portfolio to efficiently & effectively project manage our 3 rd party agencies
Autonomy to determine how projects/requests are executed based on the brief provided.
Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects.
Ensure campaign assets are delivered on time and aligned with activation timelines.
Maintain content consistency and quality across all channels.
Project manage agency-led content initiatives using Workfront or similar tools.
Develop creative briefs and provide clear direction to internal and external partners.
Review, edit, and approve content developed by agencies and internal contributors.
Ensure agency outputs meet brand, messaging, and ABM personalization standards.
Maintain and organize the team’s asset repository.
Ensure content is version-controlled and accessible for reuse across campaigns.
Identify opportunities to streamline content workflows and improve operational efficiency.
Partner closely with Sales & Content Enablement Strategist, Junior Content Specialist, N A marketing team members, WW Marketing, Product marketing, and subject matter experts, External agencies.
Requirements
Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Benefits
Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including;
4-12 weeks fully paid parental leave based on tenure