Execute and optimize paid social campaigns across platforms and formats
Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment
Monitor performance and adjust investment based on efficiency and effectiveness goals
Ensure activation adheres to enterprise standards, brand safety, and data quality requirements
Support adoption of new features, formats, and automation workflows
Lead complex and HVC paid social campaigns, acting as the paid social extension for client teams
Partner with Client Strategy to ensure social activation mirrors approved plans
Translate performance data and creative insights into optimization recommendations
Participate in client conversations as an execution authority
Surface risks, opportunities, and platform changes proactively
Lead client paid social conversations, serving as the primary subject matter expert and strategic authority on social platforms, activation, and performance
Support Social Channel Managers and Coordinators through task guidance and QA
Contribute to documentation, testing efforts, and evolving activation standards
Collaborate with Analytics to support learning and optimization
Responsible for mentoring and supporting assigned channel managers and coordinators in their channel growth
Champion knowledge sharing across the paid social team, proactively distributing platform updates, best practices, test learnings, and performance insights to drive collective expertise and consistency

Bachelor’s degree in marketing, advertising, business administration, or a related field is preferred
5+ years of experience in paid social or performance media activation
Hands-on experience across major social platforms
Strong analytical and problem-solving skills
Experience presenting performance insights and creative learnings to clients
Ability to mentor and support junior team members

Paid Social Media Manager

Key skills