achieve aggressive renewal and new business targets
construct revenue solutions, license new datasets, and deliver high-impact product pitches
lead lifecycle of Master Service Agreements (MSAs)
cultivate C-Suite relationships through weekly consultation, identifying business needs
orchestrate a team of Nielsen Account Managers and subject matter experts
identify and cultivate relationships with Digital leaders at both Corporate and station levels
drive the adoption of Nielsen’s Digital Solutions
collaborate with Customer Success Account Managers on audience behavior and ratings inquiries
maintain rigorous pipeline hygiene within Salesforce
articulate unique benefits of Nielsen products across all client departments
travel expectations: up to 50% to client corporate offices and industry conferences

10+ years of experience in Local Media (TV Station, Rep Firm, Cable, or Nielsen)
deep working knowledge of digital advertising including monetizing Linear TV, Streaming, OTT, Addressable, and Advanced Advertising platforms
demonstrated proficiency in utilizing and presenting Nielsen data, products, and methodologies
exceptional writing, analytical, and presentation skills for compelling proposals for C-Suite Executive customers
expert-level proficiency in Salesforce, Google Suite, and MS Office
experience with Sales Enablement tools (SalesLoft, LinkedIn Sales Navigator) preferred
Bachelor’s degree or equivalent experience; advanced degree or certifications preferred

comprehensive health and wellness plans
a 401(k) with a Nielsen company match
a generous paid time off policy
additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility

Senior Account Executive / Sales Director – Local TV

Key skills