Lead the development of full-funnel, performance-driven influencer marketing strategies
Build and own creator GTM frameworks
Define KPIs, measurement frameworks, and optimization protocols
Maintain a forward-looking POV on the creator economy
Integrate AI-powered tools into influencer strategy and workflow
Serve as a senior strategic partner and primary point of contact for key client accounts
Counsel brand clients on influencer and creator strategy
Lead client presentations and strategic planning sessions
Identify opportunities to grow existing accounts
Translate complex data and campaign performance into clear narratives
Bring an existing, active network of creator relationships
Oversee creator identification, vetting, negotiation, contracting, and relationship management
Manage creator performance and content quality
Champion the use of AI-powered tools and platforms across influencer workflow
Partner with the AI and data teams to build proprietary intelligence capabilities
Lead, mentor, and develop a team of influencer marketing strategists
Manage campaign budgets across multiple client accounts
Support new business development, including pitch strategy

8–12 years of experience in influencer marketing, creator strategy, or brand partnerships with at least 3 years in a senior leadership role
Deep familiarity with the influencer and creator marketplace
Proven track record of building and scaling performance influencer programs
An existing creator network and strong relationships with talent managers, agencies, and platform partnerships
Hands-on experience with AI tools applied to influencer marketing
Exceptional client management and communication skills
Strong analytical mindset with the ability to interpret data, identify patterns, and translate insights into strategy
Fluency across major and emerging social platforms
Experience in performance influencer marketing

VP, Influencer Marketing – Client Services

Key skills