Manager, Brand Sponsorships – Experiential Marketing

Role Overview

• Lead sponsorship and experiential strategy and execution
• Lead in the development of strategy and objectives for national sponsorship properties
• Understand business needs in order to build activations that support these objectives
• Lead the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships
• Lead cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs
• Create KPIs and communicate metrics and opportunities that influence and inform partners and stakeholders
• Manage budgets and evaluate performance to ensure learnings are applied to future sponsorships and experience activations and relationships
• Stay up to date with competitive trends for Capital One’s core categories to deliver informed points of view
• Ensure the customer and consumer experience is considered and cared for throughout all work
• Manage key partners (agencies, vendors, venues, etc.)

Requirements

• Bachelor’s Degree or Military experience
• At least 5 years of experience in sponsorships and experiential marketing or event planning
• At least 5 years of experience in marketing
• 7+ years of experience in sponsorships and experiential marketing or event planning (preferred)
• 7+ years of experience in marketing (preferred)
• At least 1 year of experience managing people or leading teams (preferred)

Benefits

• Health, financial and other benefits that support your total well-being.