Translate brand strategy across marketing initiatives, ensuring consistent application of brand positioning, voice and visual identity.
Manage the development and implementation of brand initiatives that support acquisition, retention, internal communications, and overall brand growth.
Apply established brand messaging frameworks across marketing materials, campaigns, and customer communications.
Work closely with creative, paid media, CRM, and digital teams to ensure brand messaging resonates with target audiences.
Support implementation and maintenance of brand guidelines and visual identity standards.
Act as a resource for internal teams seeking brand guidance.
Collaborate with product, marketing, and sales teams to identify and curate new consumer-facing messages.
Support tracking of brand health metrics and developing insights.

5-8 years of experience in brand management, brand marketing, or integrated marketing roles.
Experience executing brand strategies and marketing campaigns across multiple channels including digital, social, and CRM.
Strong understanding of brand positioning and messaging frameworks.
Demonstrated ability to manage brand programs and campaigns from concept through execution.
Experience collaborating with creative teams, channel owners, and product marketing teams.
Familiarity with brand guidelines, visual identity systems, and asset management.
Experience working with external agencies or creative partners.
Strong project management and organizational skills.
Ability to interpret marketing performance metrics and apply insights.
Excellent written and verbal communication skills.
Bachelor’s degree in Marketing, Communications, Business, or related field.

Brand Strategist

Key skills