CRM Manager

Role Overview

• Manage and execute CRM strategy, balancing optimisation of existing campaigns and innovative approaches to improve engagement and performance.
• Lead the end-to-end management of CRM initiatives, from ideation and planning through to execution and analysis.
• Develop and own the end-to-end CRM campaigns to drive customer retention, reactivation, and lifetime value.
• Identify and implement new CRM initiatives tailored to the needs of affiliate customers and partners.
• Collaborate with wider marketing, product, and affiliate teams to align CRM plans with broader business objectives.
• Plan, build, and deliver multichannel CRM campaigns (email, SMS, push notifications, in-app messaging) with a focus on relevance and performance.
• Manage the full campaign lifecycle: briefing, creative coordination, audience segmentation, setup, testing, deployment, and analysis.
• Foster a data-driven mindset within the team and embrace a rigorous test-and-learn methodology for CRM (such as A/B testing and Control Testing), with a commitment to capturing all insights to enhance future marketing campaigns.
• Use performance insights to iterate on existing campaigns and experiment with new formats, channels, and personalisation tactics.
• Use data to inform segmentation strategies and customer lifecycle targeting.
• Troubleshoot issues, manage integrations, and help upskill junior team members on CRM best practices.
• Work cross-functionally with content, design, analytics, compliance, and affiliate teams to deliver effective and timely campaigns.
• Guarantee that all CRM activities comply with regulatory standards in all domains and regions, retaining a thorough understanding of licensing frameworks.

Requirements

• Experience working in CRM for at least 3 years
• Hands on experience with Salesforce Marketing Cloud (SFMC)
• Working knowledge of HTML of emails
• Working data knowledge of waterfall segmentation and suppression techniques of campaign audiences
• Experience monetising a large database of email addresses and phone numbers
• Demonstrate strong project management, taking responsibility end to end
• Experience dealing with multiple demands and adapting to changing requirements at short notice, within a busy department and business environment.
• Working to tight deadlines on own initiative and under pressure to deliver results to meet the needs of stakeholders.
• Experience working in cross functional teams, interacting with a range of different departments and build strong cross-departmental relationships.
• Make sound, logical data driven decisions and have the drive to see projects through to completion.
• Strong analytical skills and comfortable in using raw data to draw useful conclusions and make up decisions.
• You thrive when working as part of a team
• Comfortable in a fast-paced environment
• Have excellent written and verbal English skills
• Last but not least, you’ll have no ego!

Tech Stack

• Cloud

Benefits

• Private Health Care (Bupa)
• Hybrid Working (3 days in office)
• Travel Insurance
• Competitive Base Salary
• Company Bonus Scheme
• Market-Leading Training Programme
• Recognition & Reward Scheme
• Annual Company Conference (previous destinations: Vienna, Bologna, Dubrovnik, Thessaloniki)
• Regular Happy Hours & Team Lunches
• Free Coffee, Drinks & Snacks