Plan, execute, and optimize paid user acquisition campaigns across platforms including Meta, TikTok, Google Ads, Apple Search Ads, programmatic, and native channels
Analyze campaign performance and optimize toward key growth metrics such as CAC, CPI, ROAS, LTV, and conversion rates
Manage relationships with external digital marketing agencies and creative partners
Develop and execute testing strategies, including A/B testing across ads, creatives, landing pages, and app store listings
Own and improve App Store Optimization (ASO) performance across Apple App Store and Google Play
Identify and scale new user acquisition opportunities and marketing channels
Monitor competitors and industry trends to identify new growth opportunities
Collaborate with product, lifecycle, and brand teams to improve conversion across the user acquisition funnel

5+ years experience in digital or performance marketing, ideally in mobile apps or subscription products
Hands-on experience managing paid acquisition campaigns across platforms such as Meta, TikTok, Google Ads, Apple Search Ads, and programmatic networks
Strong analytical mindset with experience using data to drive campaign optimization and decision-making
Experience tracking and reporting on metrics such as CAC, CPI, ROAS, conversion rates, and LTV
Experience identifying target audiences and building campaigns that engage and convert users
Experience designing and analyzing A/B tests for marketing performance
Familiarity with App Store Optimization (ASO), Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) best practices
Strong interpersonal and communication (both verbal and written) skills
Comfort with technology, and interest and aptitude for learning new tools
Eligibility to work in Canada

User Acquisition Specialist

Key skills