Gen AI Art Director

Role Overview

• Drive creative concepting for Gen AI campaigns and in-flight optimisation using Pencil Pro.
• Develop and deliver concepts for various video formats, including pre-roll and vertical video. These concepts should be generated with Pencil agents as part of a connected campaign design.
• Engage in practical art design and continuous asset optimization based on campaign performance.
• Utilize generative AI—specifically the Pencil Pro platform—to create and optimize assets based on real-time campaign performance.
• Generate assets for Google campaigns, including YouTube videos, display, and copy.
• Work in close collaboration with Jack Smyth to take briefs, generate concepts, and create storyboards for client approval.
• Ensure that projects are delivered to the utmost level of professionalism.
• Effectively communicate creative ideas and strategies to senior teams.
• Consistently produce amazing, original work.

Requirements

• Strong portfolio of Digital Design and Art Direction work
• Mandatory: Experience and examples of finished generative AI work, such as assets or campaigns that have gone live.
• Mandatory: Must possess curiosity and the ability to continually learn as new models and ways of using Pencil become available.
• Preferred: A background in performance marketing, as the majority of assets are for this purpose. Familiarity with common formats for mature advertisers such as YouTube Shorts and Instagram Reels.
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator & InDesign), skills in Google Web Designer and/or After Effects animation would be superb but not essential.
• Ability to think creatively and present your concepts to clients and team members
• Experience of working with Developers and UX designers
• Possess brilliant layout, typography skills and, of course, sharp attention to detail
• Be happy to demonstrate outstanding conceptual and creative thinking in your design work
• Have the ability to perform effectively to tight deadlines, work well both independently and as part of a team
• Be passionate, positive and lively with lots of ideas
• Keen to work hard to produce great creative results
• Communicate ideas clearly and confidently to peers and team leaders alike
• Open, honest, direct and comfortable in giving and receiving constructive feedback
• Able to perform well under pressure and prepared to put the hours in when the project demands it
• Finally, it’ll be a huge plus if you have HTML, CSS and JS skills

Benefits

• Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am and 6:30pm with flexible working hours.