Manager, Global Influencer & Advocacy

Role Overview

• The Manager, Global Influencer & Advocacy will be a culturally fluent, data-savvy and relationship driven member of our Global Consumer Marketing team.
• Reporting directly to the Global Director of Influencer Marketing & Brand Advocacy, you will help architect and execute multi-tiered influencer strategies that connect our brand with the right creators, communities, and cultural moments.
• You will support the management of localized strategies, laddering into the overarching approach to ensure consistent brand awareness, perception, and experiences.
• You are someone who treats talent relationships as long-term partnerships, understands the creator economy from nano to macro, and knows how to translate cultural engagement into business results.
• Support the Global Director in developing and executing global influencer marketing and communications strategies to achieve brand objectives across key markets.
• Assist in building 360° go-to-market and campaign presentations, coordinating across internal teams and external agency partners.
• Conduct ongoing market research, applying insights to campaign planning, influencer briefs, reporting, and relevant materials.
• Partner cross-functionally with brand, creative, social, PR, DTC e-commerce, and retail partner teams to develop integrated, platform-specific influencer strategies.
• Build and maintain authentic, long-term relationships with influencers, creators, talent agencies, and management companies across all tiers — nano, micro, macro, and celebrity.

Requirements

• 4–7 years of hands-on experience in influencer marketing, talent management, paid partnerships, and earned community building.
• Deep familiarity with the influencer marketing landscape, creator economy, and social media platforms (TikTok, Instagram, YouTube, Pinterest).
• Demonstrated ability to manage multiple campaigns simultaneously, with strong project management and organizational skills.
• Experience with influencer management and analytics platforms (e.g., CreatorIQ, Traackr, Tribe Dynamics, GRIN, Brandwatch, or similar).
• Proficiency in Microsoft Office Suite and Google Workspace.
• Strong written and verbal communication skills; ability to convey brand messaging effectively with diverse stakeholders.
• Proven ability to build authentic relationships with creators, talent agencies, and brand partners.
• Experience supporting the full campaign lifecycle: brief development, talent negotiation, content review, go-live, and reporting.
• Bachelor's degree in Marketing, Communications, Public Relations, or a related field is a plus.

Benefits

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand