Execute creator acquisition through mass outreach using internal tools and data-driven strategies
Manage campaign budgets allocated by Account Managers and support budget allocation across multiple campaigns
Identify, source, and engage creators for TikTok Shop campaigns using internal creator data platforms
Coordinate with internal teams to align campaign execution, including Account Managers and Creator Management
Track and analyze campaign performance, then adjust strategy based on performance insights
Support large-scale campaign launches and major campaign moments such as product launches and brand days
Occasionally participate in client or brand meetings to gather requirements and support campaign alignment

Familiarity with TikTok Shop or the creator economy; TikTok Shop experience is strongly preferred
Strong Excel skills, including advanced functions such as VLOOKUP
Basic SQL knowledge and comfort working with internal databases
Strong analytical thinking and willingness to deep dive into data and performance
Project management capability and the ability to manage multiple campaigns simultaneously
Curiosity, strong learning agility, and an operational mindset
Experience in digital marketing, e-commerce operations, creator campaigns, BI/reporting, or dashboard creation is preferred

Campaign Manager – TikTok Shop

Key skills