Manage and optimize demand generation channels to achieve company goals for pipeline growth and opportunity creation.
Identify, evaluate, and manage marketing agencies, vendors, and platforms to scale reach and improve lead quality.
Measure program effectiveness using channel and vendor-specific reports, internal dashboards, and CRM data to drive continuous ROI improvement for both global and regional initiatives.
Identify and test new marketing programs, such as paid search, social, and display experiments, to diversify lead sources.
Collaborate closely with the Web and Campaigns teams to ensure a seamless user journey and consistent brand messaging across all touchpoints.
Review and approve promotional content such as webinar abstracts, landing pages, emails, and digital ad copy.
Stay up-to-date with full-funnel digital marketing trends and potential new channels and strategies to keep the organization ahead of the curve.
Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight.

Bachelor’s degree or equivalent work experience.
Experience with B2B marketing in the technology industry; cybersecurity experience is preferred.
Proven experience managing people, specifically within Email or Webinar/Event functions.
Significant experience managing multi-channel digital functions and associated vendors.
Experience handling marketing budgets and forecasting/reporting results.
Experience with Salesforce and marketing automation platforms.
Expert in end-to-end marketing for digital functions.
Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance.
Significant experience managing and negotiating with digital vendors and digital platform providers.

Senior Manager, Demand Generation

Key skills