Develop and execute a go-to-market strategy for AI-powered predictive maintenance solutions across the Netherlands and Western Europe.
Define target segments and build tailored account plans aligned with regional corporate objectives.
Establish and track sales targets, KPIs, and revenue forecasts, report regularly to leadership.
Own the end-to-end sales cycle: prospect, qualify, pitch, negotiate, and close contracts for complex B2B industrial technology deals.
Build and manage a robust, qualified sales pipeline using CRM systems; maintain accurate forecasting and deal-stage discipline.
Represent Mindsets at industry events, trade shows, and client engagements across Western Europe.
Leverage existing networks and develop new relationships with decision-makers at C-level, engineering, and operations across industrial client organizations.
Identify emerging verticals and adjacent market opportunities through ongoing market intelligence and competitor analysis.
Act as a trusted advisor to clients, articulating ROI and long-term value from predictive maintenance and edge AI deployments.
Collaborate with technical and product teams to ensure accurate solution representation and incorporate client feedback into the product roadmap.
Partner with marketing to develop targeted campaigns, case studies, and content that support pipeline generation and deal progression.
Work with internal consulting and delivery teams to ensure smooth handoffs and client satisfaction post-close.

8–10 years of experience in B2B enterprise sales, business development, or key account management
Proven track record of selling complex solutions (e.g., AI, IIoT, industrial automation, predictive analytics, enterprise SaaS) to manufacturing or industrial clients
Demonstrated ability to manage complex, multi-stakeholder sales cycles and close high-value contracts
Strong understanding of the Dutch and Western European industrial market landscape and customer buying behavior
Fluency in Dutch and English — spoken and written
Proficiency in German is a strong advantage and differentiator
Must have the legal right to work in the Netherlands
Exceptional communication, negotiation, and executive presentation skills
Self-motivated, entrepreneurial mindset with a results-driven approach to sales
Experience with formal enterprise sales methodologies (e.g., MEDDIC, Challenger, etc)

Sales Manager – AI Predictive Maintenance

Key skills