Drive brand awareness and consideration through strategic planning and execution of integrated brand campaigns, monitoring brand health and identifying opportunities for growth.
Lead and develop the Advertising and Media team, setting clear objectives, managing performance, and fostering a collaborative and innovative environment.
Build and maintain strong, long-term relationships with agency partners (creative and media), providing strategic direction, leading the briefing process, and ensuring the effective execution of all initiatives.
Lead cross-functional collaboration in a matrixed environment to align teams, ensure brand consistency across all customer touchpoints, and keep brand strategy at the core of decisions and execution across channels.
Oversee the creation and delivery of high-quality, on-brand creative assets, providing strategic feedback to ensure excellence and innovation in all creative brand output.
Develop and present key strategies, comprehensive advertising/media plans, and performance updates to senior leadership, and execute those plans to drive measurable business impact across a variety of channels.
Accountable for advertising and media budgets, timelines, and agency performance to maximize ROI, partnering with dedicated teams on day-to-day budget management. Use post-campaign analysis and relentless testing to refine plans and exceed targets.
Foster a collaborative, performance driven work environment based on trust, transparency and inclusion.

Demonstrated effective leadership skills with experience mentoring and developing a team.
Demonstrated experience providing ROI driven business solutions by the development and execution of brand strategies, including management of large-scale multi touchpoint campaigns from concept to completion.
Demonstrated experience in brand marketing, marketing, advertising, with strong understanding of marketing concepts, strategies, practices and tools.
Demonstrated ability to be a strategic and collaborative leader.
Demonstrated ability to lead through ambiguity.
Demonstrated experience in leading large, cross functional, complex projects.
Solid knowledge and understanding of both offline and digital media platforms.
Solid knowledge and understanding of the business issues of the insurance industry and of the organization.

Media & Advertising Director

Key skills