Paid Ads Manager – E-Commerce

Role Overview

• Own end-to-end paid advertising strategy and execution across TikTok Ads (primary) and Meta Ads (Facebook & Instagram)
• Lead TikTok Shop campaign strategy including shoppable ad formats, product feed management, and shop performance optimisation
• Manage significant advertising budgets with full accountability for ROAS, CAC, and revenue contribution targets
• Build and scale full-funnel paid social strategies — from awareness and acquisition through to retargeting and retention
• Oversee creative briefing and iteration processes in partnership with creative teams, ensuring ad formats are optimised for each platform's algorithm and user behaviour
• Drive rigorous A/B and multivariate testing across audiences, creatives, copy, offers, and landing pages
• Produce detailed performance reports, dashboards, and strategic recommendations for leadership
• Stay ahead of platform changes, beta features, and industry trends — proactively identifying growth opportunities
• Collaborate cross-functionally with e-commerce, brand, and product teams to align paid media activity with business objectives

Requirements

• Extensive hands-on experience managing and scaling TikTok Ads campaigns for e-commerce brands — this is the core requirement and non-negotiable
• Demonstrated TikTok Shop experience including product-linked campaigns, in-app checkout optimisation, and affiliate/creator-driven ad strategy
• Strong Meta Ads management experience across Facebook and Instagram for e-commerce, including Advantage+ and dynamic product ads
• Proven ability to manage and optimise six-figure+ advertising budgets with measurable results against ROAS and revenue targets
• Deep understanding of paid social strategy across the full e-commerce funnel — from cold traffic acquisition to warm retargeting and LTV maximisation
• Strong analytical skills with experience using platform analytics, attribution tools, and data to make confident optimisation decisions
• Excellent written and spoken English with the ability to present performance data clearly and communicate strategic recommendations to stakeholders
• Must have prior remote work experience, be fluent with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.
• Experience scaling e-commerce brands in competitive DTC verticals such as beauty, health, apparel, or home goods (preferred)
• Familiarity with TikTok-native creative strategy including trend-responsive content, UGC ad formats, and creator partnership management (preferred)
• Experience with multi-touch attribution platforms (e.g., Triple Whale, Northbeam, Rockerbox) and incrementality measurement (preferred)
• Exposure to Google Ads, YouTube Ads, or other paid channels to support a diversified paid media mix (preferred)
• Experience hiring, briefing, or managing media buyers or creative specialists within a team structure (preferred)

Benefits

• No information on benefits provided.