Measure performance of digital campaigns and marketing/media initiatives
Monitor and analyze metrics such as CAC, ROI, ROAS, LTV, conversion rate and other efficiency KPIs
Support data analyses and metrics for digital products
Formulate hypotheses, interpret results, and generate strategic insights
Work with relational databases and large volumes of data
Contribute to the development of attribution models and advanced analyses

Advanced SQL: joins, CTEs, subqueries, aggregations, data cleansing and processing, and understanding of relational data models
Strong analytical skills: metric creation, hypothesis structuring, result interpretation, and data storytelling
Structured logical thinking: clarity in designing flows, rules, and validations
Knowledge of Digital Analytics and Web Analytics (GA4, Google Tag Manager, AppsFlyer, VWO, Personalization, etc.)
Understanding of digital marketing, the acquisition funnel, and campaign measurement

Digital Analytics Analyst, Mid-level

Key skills