Translates digital strategy into action by driving digital product adoption, enforcing digital sales standards, holding markets accountable to digital KPIs, and enabling sellers to consistently execute high-performing digital revenue programs.
Establishes and executes company-wide digital revenue priorities in collaboration with senior leadership.
Oversees individuals responsible for digital product strategy, go-to-market support, and sales enablement.
Serves as a primary field-facing digital revenue leader, spending approximately 50% of time in local markets.
Designs and delivers in-market and virtual digital sales trainings aligned to digital revenue priorities and KPIs.
Partners with market leadership to identify digital revenue gaps and develop execution plans.
Provides direct call support and strategic assistance on high-impact digital sales opportunities as needed.
Guides sales teams on effective digital product positioning, packaging, and execution.
Ensures consistent adoption of digital sales processes, tools, and enablement resources across markets.
Identifies and shares best practices to scale successful digital revenue strategies across the organization.
Reports on digital revenue performance, execution progress, and enablement effectiveness to executive leadership.

5+ years of experience in digital revenue strategy, sales leadership, or sales enablement.
Demonstrated success in driving digital revenue growth through product strategy and sales execution.
Proven experience leading and developing teams.
Strong background in digital and integrated advertising sales.
Experience working directly with local sales teams and market leadership.
Ability to operate effectively in both strategic and hands-on execution roles.
Strong presentation, training, and facilitation skills.
Demonstrated ability to hold teams accountable to digital performance metrics and KPIs.
Experience with CRM and sales forecasting tools.
Willingness and ability to travel approximately 50% of the time.
Proficient in Microsoft Office products (PowerPoint, Excel, Word).
Must have a valid driver's license and clean driving record.
Bachelor’s degree in business, marketing, or related field (Preferred).
Experience in media, digital marketing, or multi-market sales organizations (Preferred).
Background in building or scaling digital sales enablement and product frameworks (Preferred).
Familiarity with digital revenue performance analytics (Preferred).

Senior Director, Digital Sales

Key skills