Content Manager

Role Overview

Overall purpose and responsibilities of the role:

The Content Manager will be the driving force behind the company’s content marketing strategy. This role will wear two hats: a Creator who crafts compelling, high-quality material (blogs, whitepapers, emails), and a Manager who oversees the editorial calendar, ensures technical accuracy, and maximizes the reach of every piece we publish.

Duties and Responsibilities:

Content Strategy & Operations

• Develop and execute a comprehensive content marketing strategy that drives awareness, engagement, and conference registrations.
• Manage the master content calendar, acting as the central hub for all content deliverables across the marketing, sales, and events teams.
• Analyze content performance using web analytics and social metrics to make data-driven adjustments to our strategy and formats.
• Identify trending AI and data science topics that align with our highly technical target audience's interests.

Content Creation & Copywriting

• Write, edit, and proofread high-quality content across multiple formats, including blog posts, in-depth articles, whitepapers, and case studies.
• Craft engaging short-form copy for marketing materials, including email newsletters, website landing pages, and social media platforms (LinkedIn, Twitter, Facebook).
• Conduct deep-dive research into AI trends, gathering accurate information to ensure all content is authoritative, highly engaging, and strictly on-brand.
• Collaborate with subject matter experts, speakers, and the wider ODSC AI community to source quotes and technical insights.

Distribution & SEO

• Maximize content ROI by distributing assets across various channels, including social media, email marketing, and third-party content syndication networks.
• Optimize all web content for SEO, applying best practices for keyword targeting, meta descriptions, and on-page structure to drive organic traffic.
• Repurpose long-form content (like conference talks or whitepapers) into bite-sized assets for social media and email campaigns.

Requirements

Must-have Skills/Qualification:

• Experience: 3+ years in content marketing, journalism, or a similar role.
• Exceptional Writing & Editing: Native or near-native English proficiency with a meticulous eye for grammar, tone, and technical accuracy.
• Project Management: Strong ability to manage multiple deadlines, stakeholders, and a complex editorial calendar (experience with tools like Asana, Trello, or Jira is a plus).
• Tech-Savvy & Curious: You don't need to be a data scientist, but you must be deeply curious about Artificial Intelligence and capable of researching and translating complex tech concepts for a savvy audience.
• Analytical Mindset: Comfortable digging into Google Analytics or social media insights to see what content is actually working.

Nice-to-Have

• Experience working with generative AI tools (ChatGPT, Claude) to accelerate outlining and research.
• Experience working in the B2B Tech, SaaS or AI/Data Science industries.
• Previous experience managing freelance writers or external contributors.
• Familiarity with WordPress or similar Content Management Systems.
• Advanced SEO Expertise: Proven experience optimizing content for search engines and working with tools like Ahrefs, SEMrush, or Google Search Console.

Tech Stack

• WordPress