Head of Creative

Role Overview

• Lead and evolve a creative strategy that authentically connects with the customer.
• Champion creative concepts that tie to Banana Republic’s purpose and positioning and span across retail, digital, social, packaging and experiential.
• Ensure all creative expressions reflect Banana Republic’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
• Lead creative vision behind brand events and experiences to ensure brand consistency and innovation.
• Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
• Define and execute a holistic creative vision aligned with Banana Republic’s long-term vision and marketing strategy.
• Drive a high-performance creative culture that values inclusivity, innovation, and accountability.
• Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens brand distinction.
• Identify and collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
• Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development.
• Lead a culture of high-performing teams with clear priorities, goals and expectations.
• Attract and retain exceptional creative talent with a focus on growth, curiosity, and collaboration.
• Encourage cross-functional partnership to align creative execution with marketing and brand storytelling.
• Celebrate the collective success of creative teams who bring Banana Republic’s mission and values to life.
• Partner with creative operations and production teams to implement efficient processes that enable impactful, high-quality work.
• Lead creative innovation by exploring emerging trends, cultural insights, and new formats that keep Banana Republic relevant, yet with timeless style and exceptional quality.
• Measure and assess creative effectiveness, optimizing output to maximize brand and business impact.
• Champion creative consistency across all channels—retail, digital, social, packaging, and events—to deliver a cohesive and inspiring brand experience.

Requirements

• Creative Leadership: 12+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
• Strategic Storytelling: Proven success driving brand evolution through emotionally resonant, purpose-driven creative work that drives brand heat.
• Team Building: Experience developing and mentoring diverse, high-performing creative teams.
• Collaboration: Strong ability to build trust and alignment across internal partners and external agencies.
• Brand builder: Execution Excellence: Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing.
• Inspirational Communicator: Exceptional storytelling, presentation, and interpersonal skills.
• Tools: Proficient in Adobe Creative Suite, G-Suite, Figma, Keynote, and related tools.
• Flexibility: Thrive in ambiguity, challenges convention, and continuously evolves their approach.