Create high-performing ad creatives across digital platforms
Design high-converting ad creatives for digital marketing campaigns across platforms
Create visually engaging graphics tailored for paid ads, aligned with campaign objectives
Develop CTV video creatives and support video-based advertising initiatives
Use Adobe Creative Suite (Photoshop, Illustrator, etc.) to produce high-quality assets
Adapt creatives for multiple formats, sizes, and platforms while maintaining consistency
Leverage AI tools to generate design concepts, variations, and creative assets efficiently
Support the development and maintenance of brand guidelines, including typography, color palettes, and visual direction
Ensure all assets align with a cohesive and recognizable brand identity
Apply direct response advertising principles to create creatives that drive engagement and conversions
Iterate on designs based on performance data, testing results, and campaign feedback
Work closely with marketing teams to align creative output with campaign strategies
Continuously test, refine, and optimize creatives across channels

Graphic Designer

Key skills