Lead the strategy and execution of Avid’s B2B marketing plans globally, with a focus on Account Based Marketing / Experience (ABM/ABX), email marketing, and event management.
Collaborate closely with the sales, customer success, and channel partner teams to ensure marketing strategies support retention and growth goals.
Oversee field marketing efforts to ensure regional strategies are effectively executed and tailored to local markets and target segments.
Define, implement, and optimize global strategy for company website(s) aligned with target segments, customer engagement, product, GTM, and growth goals.
Develop and maintain effective email marketing strategies that support customer engagement and growth goals.
Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
Establish KPIs and metrics to measure the effectiveness of marketing initiatives, build a performance-driven team culture, and provide regular reporting and analytics to the executive team.

Minimum of 10 years in B2B marketing, with at least 5 years in a leadership role within a SaaS or technology company of similar size.
Proven ability to develop and execute comprehensive marketing strategies that drive business growth.
Demonstrated experience in aligning marketing initiatives with sales objectives to achieve company goals.
Proven ability to be a change agent, influencing sales and other stakeholders to adopt modern marketing strategies and practices.
Strong background in developing and executing successful Account-Based Marketing / Experience (ABM/ABX) strategies.
Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to diverse audiences and build strong working relationships with key stakeholders.
Demonstrated leadership and team-building abilities, with a focus on mentoring and developing talent.
Strong analytical capabilities to assess campaign performance and make data-driven decisions.
Familiarity with marketing automation tools and CRMS, specifically Salesforce.com, 6sense, and Marketo.
Ability to work remotely with occasional travel.

Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Senior Director, Enterprise Marketing

Key skills