Outbound Calling – Proactively contact potential clients via phone to generate new business opportunities.
Qualifying Leads – Identify decision-makers, assess their needs, and determine their suitability for digital marketing services.
Lead Nurturing – Follow up with potential clients, providing relevant information and maintaining engagement until they are ready to proceed.
Appointment Setting – Arrange meetings or calls between qualified leads and the sales team.
CRM Management – Accurately update and maintain lead details, call notes, and follow-up schedules in the company’s CRM system.
Product Knowledge – Develop an understanding of the company’s digital marketing services, such as SEO, PPC, social media, and content marketing, to effectively communicate value to potential clients.
Objection Handling – Confidently address concerns or hesitations from prospects and highlight the benefits of digital marketing solutions.
Collaboration with Sales & Marketing – Work closely with the sales and marketing teams to align lead generation efforts with campaigns and company goals.
KPI & Target Achievement – Meet or exceed daily, weekly, and monthly call and appointment generation targets

Are motivated by targets and KPIs and can consistently provide exceptional customer service
Can demonstrate experience in sales roles from a home-based setup
Showcase proficiency in cold calling.
Are goal-driven and determined to succeed
Have experience in advertising or digital media sales (advantageous)
Are capable of working independently, taking the initiative to drive results
Will be a brand ambassador
Who are good communicators across a mix of platforms? (Video calls, email, telephone, etc)
Will work with the wider teams to ensure the customer has a seamless journey.
Can adhere to company policies and procedures.

Sales Development Representative

Key skills