Analyse search landscapes and third party ranking tools (such as SEOClarity or Ahrefs) to find opportunities for higher rankings within Google.
Work with content, creative, and development teams to optimise existing and launch new web assets in order to capture ranking traffic.
Ensure all SEO requirements are met for new pages, user experiences, and websites.
Create detailed and insightful reports that will be used by the rest of the SEO & content team, as well as senior management, to communicate performance trends and key drivers.
Analysing session, revenue and web behaviour data
Using Google Search Console
Using third party data tools like Ahrefs and Keyword planner
Present regularly on what worked, what didn’t, and what’s next in terms of the tests you want to run.
Analyse competitor strategies to gain ranking insights and to help prioritise appropriately.
Work with the broader marketing analyst community to investigate and report on the interplay between marketing channels, and their impact on SEO performance (for example, brand strength, PPC bidding strategy etc)

Experienced with and passionate about digital, web-based Marketing analytics
Strong SQL skills; particularly in reference to Google Big Query with experience in using analytical and data tooling such as Python, Tableau, Git, dbt etc.
Strong Business acumen and experience building complex operational & financial models, conducting ROI analysis, synthesising recommendations, and presenting to senior executives
Pragmatism; understanding of when analysis is good enough to finish
Statistically literate, competent with some statistical testing or modelling techniques
You don’t need to tick off everything on this list
so don’t let that hold you back from applying. We want to make sure you’re learning plenty during your time with us!

10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
Employer-matching pension contributions up to 7.5%
A one-off £300 “work from home” budget to help contribute towards a great work environment at home
Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life
25 days holiday (increasing with years of employment to 30 days) + 2 days “my time” per year
Private medical cover, critical illness cover, and employee assistance programme
A healthy learning and training budget
Electric vehicle and cycle to work schemes
Free in-office gym, accessible 7 days a week
Free breakfast in the office daily
You’ll be equipped with great technology (choice of Mac or Windows)
Free access to the Calm and Peppy app for physical and mental health
Regular events
from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.

Senior Data Analyst – SEO

Key skills