Senior Paid Media Specialist

Role Overview

• The Senior Paid Media Specialist is responsible for the strategic execution and day-to-day management of paid advertising campaigns for a high-volume portfolio of franchise and single-unit clients.
• Hands-On Campaign Management (60%)
• Directly manages a high-volume portfolio of paid media accounts, focusing on strategic, high-complexity, or critical franchise clients.
• Build, launch, and optimize campaigns across Google Ads, Meta Ads, and other relevant platforms to meet or exceed client performance goals.
• Conduct regular account audits to identify optimization opportunities, ensure best practices, and prevent performance degradation.
• Account Strategy & Analysis (20%)
• Develop and execute comprehensive account strategies for new client onboarding and significant account expansions.
• Analyze performance data to identify trends, extract actionable insights, and formulate data-driven optimization strategies.
• Monitor budget pacing and allocation across the assigned portfolio.
• Conduct competitive analysis and market research to inform campaign strategies and identify growth opportunities.
• Mentorship & Team Support (10%)
• Provide guidance on campaign builds and optimization strategies.
• Assist with onboarding and training new team members.
• Process Development & Operational Excellence (10%)
• Contribute to the development and refinement of standardized workflows, optimization checklists, and campaign build guides.
• Ensure proper implementation of tracking, conversion pixels, and attribution models across all assigned accounts.

Requirements

• 3-5 years of hands-on paid media management experience in an agency setting
• Proven success managing a high volume of accounts, specifically lower-spend, franchise, or multi-location models
• Required certifications include Google Ads (Search, Display, Shopping, Video, Measurement) and Meta Blueprint (or equivalent demonstrated expertise)
• Experience mentoring or training junior team members
• Advanced knowledge of Google Ads (Search, Performance Max, Shopping, Display, Video) and Meta Ads Manager
• Strong working knowledge of Google Analytics 4, Looker Studio, and Google Tag Manager
• Proficiency in Excel/Google Sheets, including pivot tables, VLOOKUP, and data analysis
• Deep understanding of conversion tracking, attribution models, and CRM integrations

Benefits

• Flexible PTO
• Employee-First Culture
• Fully Remote
• Work From Home Stipend
• Medical, Vision, and Dental
• 401K Matching
• Life Insurance
• Incredible Company Comradery
• And So Much More!