Develop and execute email marketing campaigns, drip sequences, and lead nurturing strategies.
Manage and optimize CRM workflows, segmentation, and customer lifecycle automation.
Work with HubSpot, Marketo, Salesforce, or other CRM platforms to improve campaign performance.
Track and analyze email open rates, CTR, conversion rates, and customer engagement metrics.
Optimize email templates, A/B test subject lines, and improve deliverability.
Create and maintain customer segmentation strategies for targeted campaigns.
Collaborate with marketing, sales, and product teams to personalize customer interactions.
Implement behavioral triggers and automation workflows to improve retention.
Ensure compliance with GDPR, CCPA, and email marketing regulations.
Stay up to date with CRM trends, personalization strategies, and automation best practices.

Around 3+ years of experience in CRM management, email marketing, or marketing automation.
Hands-on experience with HubSpot, Marketo, Salesforce, Klaviyo, or similar platforms.
Strong understanding of email marketing best practices, segmentation, and automation workflows.
Experience with A/B testing, personalization, and dynamic content strategies.
Knowledge of lead scoring, drip campaigns, and customer journey mapping.
Familiarity with HTML/CSS for email formatting is a plus.
Analytical mindset with experience using Google Analytics, CRM dashboards, and reporting tools.
Strong attention to detail and ability to optimize email deliverability and engagement rates.
Experience working in fast-paced, data-driven marketing environments.

CRM Specialist

Key skills