Events Manager

Role Overview

• Align event strategy with overall marketing and sales objectives to maximize business impact and brand visibility. Own the overall event calendar for the US and Canada.
• Identify and prioritize opportunities for both external (trade shows, partner events) and internal audiences (team activations).
• Oversee scheduling and content planning for demo center visits to drive meaningful engagement with prospects and clients.
• Plan and execute internal marketing events and key team activations
• Oversee the Lisle Solutions Center experience, coordinating customer visits, demos, and on-site logistics to deliver consistent, high-impact interactions.
• Develop, track, and report on budgets for all event types, so spending aligns with event goals and KPIs, finding efficiency gains in repeatable, memorable investments.
• Negotiate contracts and maintain relationships with exhibit vendors, AV teams, and conference organizers to secure cost-effective, high-quality services and materials.
• Coordinate with approved vendors for event logistics, including registrations and itineraries.
• Oversee sponsorship setup and coordination, managing branding, attendee registration, and lodging arrangements.
• Lead trade show execution—including pre-planning, booth design, logistics, on-site delivery, and post-show follow-up—for seamless, impactful experiences. Travel will be required to help staff events as necessary.
• Manage the inventory, shipping, and on-site handling of Glory devices used at events, including booking show services and overseeing execution from setup through teardown.
• Develop comprehensive event documentation and show guides, supporting clear sales and service handovers for continuity and operational excellence.
• Communications cycle pre-and post-event to target audience and engaged leads/visitors in support of lead qualification and new opportunity creation. Set up and configure lead capture systems to ensure effective data collection and integration with post-event follow-up, and regular reporting of engagement metrics.
• Order marketing collateral and event assets in alignment with brand standards and event requirements.
• Collaborate with Product Management, Service Technicians, and Subject Matter Experts to confirm appropriate staffing and technical support for all events.
• Liaise with Product Management to ensure device availability, prototype readiness, and technical approvals for event demonstrations.
• Optimize on-site mobile app experiences to enhance attendee engagement, streamline event activities, and support real-time updates and analytics.
• Work with the marketing team to create engaging on-site experiences that drive visitor interaction and lead qualification.
• Monitor, analyze, and report on event performance metrics such as leads, participation, and pipeline impact, providing actionable insights to stakeholders.
• Translate post-event learnings and feedback into recommendations for ongoing improvement of event strategy and execution.
• Stay current on trends in virtual/hybrid event formats and experiential marketing so industry-leading practices are applied.

Requirements

• Bachelor’s degree in business, marketing or communications is required.
• MBA or MA in Integrated Marketing Communications a plus
• 5-8+ years of experience in event planning, experiential marketing, or customer engagement.
• Proven success managing trade shows and partner engagements.
• Experience with budgeting and vendor negotiation.
• Experience creating event programs and integrated campaigns.
• Ability to travel and work flexible hours during event periods.
• Eloqua and Oracle Sales Cloud Experience Preferred
• Excellent project management and campaign management skills managing multiple events simultaneously under tight deadlines
• Knowledge of project management and tracking tools such as Monday.com, Trello or Asana
• Excellent written and verbal communications skills
• Comfortable leading teams and filling gaps
• Experience managing and establishing budgets with agency and vendor partners
• Proficiency with Excel, Power Point, Word, Adobe, HTML, marketing automation, CMS tools and other digital platforms
• Experience using AI-powered tools to manage events, create content and campaigns and analyze event success metrics

Tech Stack

• Cloud
• Oracle

Benefits

• 401(k) Retirement Plan with Fidelity – 2.5% Base contribution paid toward your retirement by Glory even if you do not participate. Plus, Glory matches 3% up to 6% of your contribution
• Health insurance – 3 medical plans to choose from. High, Medium and Low deductible through Blue Cross Blue Shield
• MDLive – 24/7 Virtual Doctor plus a Nurse Line
• Dental insurance
• Vision insurance
• FSA / Dependent Care
• Voluntary Life Insurance
• Basic Life insurance and AD&D – Company paid
• Short Term Disability / Long Term Disability / Employee Assistance Program – Company paid
• Paid Vacation – start with a prorated amount of hours your first year depending on start date. 80 vacation hours earning your first full year and vacation hours increase based on years of service
• Paid Sick days based on City/State requirements
• Paid Holidays – 9 to 11 days based on start date
• Professional development assistance
• Education assistance
• Adoption Assistance
• Legal and ID Theft plans
• Annual Bonus opportunity
• Opportunities for internal promotions/career advancement