Rebuild and own key conversion flows (e.g., test ride bookings currently managed via third-party tools)
Develop and maintain the Shopify storefront, including:
Theme customization
Custom page development
Performance optimisation
Design and implement API integrations, including:
HubSpot (forms, events, data sync)
Leasing / financing platforms (e.g., Lease a Bike) — including handling API integration, data exchange, and user flow across checkout
Other third-party systems
Build custom lead capture, routing, and tracking systems
Ensure accurate and consistent data flow across Shopify, HubSpot, and external platforms
Implement event tracking and attribution (conversion tracking, funnel visibility)
Diagnose and fix integration issues (data mismatches, failed syncs, etc.)
Collaborate with marketing to support campaigns, landing pages, and experiments

Strong Shopify development experience (Liquid, themes, custom builds)
Strong JavaScript skills (frontend logic, API interaction, and debugging)
Proven experience building real API integrations, including REST APIs, authentication (API keys, OAuth), and webhooks
Must be able to clearly explain at least one production API integration you have built (systems involved, data flow, and challenges solved)
Experience handling asynchronous data flows (e.g., webhooks, retries, failure handling)
Experience integrating Shopify (or similar) with CRM systems (preferably HubSpot)
Strong understanding of data flow and system architecture
Ability to debug and resolve integration issues independently (data mismatches, failed syncs, webhook failures)
You take ownership, communicate clearly, and deliver complete, production-ready solutions

What We’re NOT Looking For

Web Developer – Growth Engineer

Key skills