Key skills
Communication
About this role
Role Overview
- Build, launch, and manage high-performing Meta Ads campaigns across Facebook and Instagram
- Monitor ad performance metrics and optimise campaigns based on ROAS, CTR, CPA, conversion rates, and audience insights
- Conduct audience testing, creative testing, and funnel optimisation to improve campaign outcomes
- Analyse campaign data and provide actionable insights to improve ad performance and maximise return on ad spend
- Support the setup, optimisation, and reporting of EDM campaigns in Klaviyo
- Develop audience segmentation strategies for email marketing campaigns to improve customer engagement and conversions
- Collaborate on marketing creatives, messaging, and promotional strategies aligned with business goals
- Assist in rebuilding and scaling the product-side marketing campaigns following recent business expansion
- Track marketing performance across channels and identify opportunities for continuous improvement
- Work closely with the business owner to learn and implement internal marketing systems and strategies
Requirements
- Proven experience managing and optimising Meta Ads campaigns with strong knowledge of campaign structure, audience targeting, and performance optimisation
- Strong analytical skills with the ability to interpret advertising metrics and make data-driven decisions
- Hands-on experience with Klaviyo or similar email marketing platforms, including campaign optimisation and audience segmentation
- Strong understanding of digital marketing funnels, conversion tracking, and paid social best practices
- Ability to identify performance issues and proactively recommend campaign improvements
- Experience creating or collaborating on marketing creatives and ad messaging strategies
- Strong organisational skills with the ability to manage multiple campaigns and priorities independently
- Excellent written and verbal communication skills
- Experience in e-commerce, health, wellness, or consumer products marketing is highly desirable
- Ability to work independently in a remote environment while collaborating effectively with stakeholders