Build, launch, and manage high-performing Meta Ads campaigns across Facebook and Instagram
Monitor ad performance metrics and optimise campaigns based on ROAS, CTR, CPA, conversion rates, and audience insights
Conduct audience testing, creative testing, and funnel optimisation to improve campaign outcomes
Analyse campaign data and provide actionable insights to improve ad performance and maximise return on ad spend
Support the setup, optimisation, and reporting of EDM campaigns in Klaviyo
Develop audience segmentation strategies for email marketing campaigns to improve customer engagement and conversions
Collaborate on marketing creatives, messaging, and promotional strategies aligned with business goals
Assist in rebuilding and scaling the product-side marketing campaigns following recent business expansion
Track marketing performance across channels and identify opportunities for continuous improvement
Work closely with the business owner to learn and implement internal marketing systems and strategies
Requirements
Proven experience managing and optimising Meta Ads campaigns with strong knowledge of campaign structure, audience targeting, and performance optimisation
Strong analytical skills with the ability to interpret advertising metrics and make data-driven decisions
Hands-on experience with Klaviyo or similar email marketing platforms, including campaign optimisation and audience segmentation
Strong understanding of digital marketing funnels, conversion tracking, and paid social best practices
Ability to identify performance issues and proactively recommend campaign improvements
Experience creating or collaborating on marketing creatives and ad messaging strategies
Strong organisational skills with the ability to manage multiple campaigns and priorities independently
Excellent written and verbal communication skills
Experience in e-commerce, health, wellness, or consumer products marketing is highly desirable
Ability to work independently in a remote environment while collaborating effectively with stakeholders
Marketing, Meta Ads Specialist at Hunt St | JobVerse