Lead Engineer, CXE

Role Overview

• Gain an in-depth knowledge of a client's website architecture, online business model, and online marketing strategy
• Help narrow down problem statements for the client through research of client website, financial reports, client interviews and industry insights
• Help Prioritize issues, use cases and analysis based on impact and feasibility.
• Make recommendations based on analysis and industry driver to impact customer’s digital strategy
• Gather, document and help form/guide client business requirements, key performance indicators and other functional requirements
• Support internal technical consultants, client's developers and third parties throughout the implementation process from a business perspective
• Support clients in their reporting, dash-boarding and ad-hoc analysis requirements
• Use web analytics tools like Adobe Analytics, Google Analytics, Adobe Target, Optimizely and other tools like Excel to derive insights out of omni-channel digital data based on client’s reporting, testing, personalization & ad-hoc analysis requirements
• Identify customer pain points and ideation for improving user engagement on digital channels
• Identify key business impacting use cases, prioritize them and build a roadmap of the use cases. and also support to set up campaigns using the Target tool.
• Build detailed wireframes and manage their creative production in order to accomplish testing goals
• Chalk out analytics maturity phases and help clients to move up their analytics maturity curve, thus maximizing the value from Web Analytics tools
• Should be adept with Microsoft Office suite for creating and communicating the analyses/strategies to the client
• Should be the primary business owner of Digital Analytics & Optimization implementation across different customer touchpoints
• Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives
• Manage multiple client engagements simultaneously
• Manage customer expectations appropriately and keep projects on schedule and within scope
• Become an expert in the use of Adobe/Google products and the methods by which they can be used to effectively optimize online businesses
• Work to educate clients on the best practices in relation to their specific industry and key business requirements
• Keep accurate daily records of client billable time Additional Responsibilities:
• Act as ‘the’ business owner and key strategic consultant for the clients
• Innovate with different approaches for business analysis and should not hesitate to explore new and challenging areas like using advanced analytics to solve customer’s unique problems
• Support additional team members by mentoring and teaching
• Work closely with the technical consultants to ensure implementation best practices are followed and optimize the implementation, if needed.

Requirements

• 6-8 years of relevant experience working in web analytics and testing/personalization workstreams or related field with a