Operation of the Insider CRM platform using Email, Push, SMS and WhatsApp channels, and all available features (e.g., Architect, Single Campaigns, Reports, among others);
Creation and adjustment of responsive HTML email templates;
Creation and maintenance of segments and send lists based on data available in the CRM platform;
Creation and scheduling of ad-hoc Email, Push, SMS and WhatsApp sends;
Creation and maintenance of communication automations/journeys/flows using Email, Push, SMS and WhatsApp;
Creation and maintenance of automations on the platform;
Work with email personalization using variables;
Measurement of campaign results and analysis of KPIs such as delivery rate, open rate, clicks and conversion, among others. Ability to extract insights from these results to propose improvements and optimize ongoing operations;
Strategic client support to identify areas that can be adjusted and improved in the proposed strategy.

Experience operating CRM platforms, preferably Insider;
Experience with HTML for emails;
Knowledge of Google Analytics;
Knowledge of Google tools (Sheets, Slides and Docs);
Experience analyzing CRM campaign results: able to analyze operational KPIs such as delivery, open and click rates, as well as financial results like conversion rate and goal attainment;
Experience with Inbound campaigns and communication journeys (automated Email, SMS, Push, WhatsApp flows).
Nice to have / Preferred:
Experience with the Insider platform;
Knowledge of a programming language;
Fluent or advanced English (able to read, write, speak and understand spoken English);
Certifications in CRM platforms.

Flexible meal and food allowance (flexible benefits card);
Health insurance;
Dental plan;
Flexible working hours and location;
Home office allowance paid through payroll (regardless of hybrid or fully remote work model);
Monthly childcare support for employees with children up to 5 years and 11 months old;
Access to various gyms through partner platforms;
Birthday day off with no salary deduction;
Parental leave: 180 days for the birthing parent and 30 days for the non-birthing parent;
Atypical parental support for caregivers of children with disabilities or neurodiversity;
Physical and mental health & wellbeing platforms;
Free consultancy for social and psychological assistance, legal guidance and financial consulting;
Reduced electricity costs through renewable energy sources;
Free SESC membership (Social Service of Commerce) providing access to culture, education, health, sports, leisure and social services;
Partnerships with educational institutions;
Our Talent Development team is ready to support your learning and development so you can continue to grow with us;
Community groups to connect, share experiences and be part of this great culture.

CRM Analyst

Key skills