Designer – Growth Landing Page, E-Commerce – Health & Wellness

Role Overview

• Design, build, and iterate on paid landing pages across formats including:** long-form sales pages, offer pages, advertorials, listicles, quizzes, and hybrid PDPs
• Translate growth strategy and direct-response principles into polished, conversion-focused page experiences
• Ensure every page blends premium trust-building health branding with performance-first design
• Apply proven conversion psychology levers:** urgency, scarcity, risk reversal, testimonials, guarantees, authority, and price anchoring
• Structure pages with storytelling flow:** problem → agitation → solution → proof → offer → CTA
• Balance aggressive performance marketing with credibility and compliance required in health/wellness
• Rapidly design multiple variations for A/B testing — speed of iteration matters
• Collaborate with CRO strategists, copywriters, and media buyers to launch bold funnel experiments
• Design modular components that can be tested, swapped, and scaled quickly
• Understand which performance metrics actually inform impactful design decisions
• Use behavioral and funnel data to diagnose friction points and conversion drop-offs
• Interpret results from tools like GA4, Shopify analytics, heatmaps, scroll depth, session recordings, and experiment dashboards
• Measure and quantify design impact through metrics such as:** CVR, ROAS, CPA, AOV, LTV, bounce rate, click-through rate, and engagement depth
• Turn data insights into clear design actions:** stronger hierarchy, clearer CTA framing, improved offer presentation, better trust stacking
• Communicate results in terms of business outcomes, not subjective design feedback
• Partner closely with paid media, retention, and product teams to ensure funnel cohesion from click to checkout
• Work with developers to bring pages to life with pixel-perfect execution and mobile-first optimization
• Support ongoing creative testing with reusable templates and performance-focused design systems

Requirements

• 4–6+ years of experience designing high-converting DTC landing pages (brand or agency)
• Direct-response mindset — you design for action, not just aesthetics
• Deep experience building pages for paid traffic funnels (Meta, Google, native, etc.)
• Strong analytical understanding of funnel metrics and performance measurement
• Ability to design across multiple page archetypes:** advertorial → sales page, quiz → offer page, hybrid PDPs, upsell flows
• Comfortable working in a scrappy, rapid-test growth environment
• Portfolio showing landing page work tied to measurable outcomes (CVR lifts, ROAS improvements)

Benefits

• Competitive Salary: $90,000-$110,000 (based on experience)
• Fully remote position
• Flexible time off + 9 annual company holidays
• Your Birthday is a paid vacation day
• take the day to celebrate your awesomeness!
• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
• 100% company-paid Life Insurance and Short-Term Disability Coverage
• 3% Employer contributions to 401(k) regardless of employee participation! (Free money)
• Matching charitable contributions up to $2,500/year
• $1,200/annual Work from Home (WFH) stipend
• Employee recognition and rewards program
• Calm app subscription
• Pet insurance
• Free monthly employee product samples and team discounts
• Employee Referral Program
• Professional development fund for employees (We love HI-ER Education)
• And a collaborative, innovative work culture!!